Though Subway isn't the country's most popular "healthy" food option anymore - that distinction is now held by Chipotle - it may win back some fans with its new streamlined application. Millennials, every brand's favorite demographic, tend to use their phones to make dining choices, pay for meals, make reservations, and even while cooking in their kitchens. Indeed, Subway is clearly heeding the demands of a youthful and growing marketplace. and the order-ahead and payment features are available at all of them. "Our customers are at the center of everything we do, and we know mobile is playing a key role in all of their lives," said Valencia Johnson, a long-time Subway restaurant manager in Los Angeles, Calf. Subway operates 27,000 locations in the U.S. Only Subway's app supports Apple and Android Pay Every restaurant application today has its own payment system only Subway supports both Android and Apple Pay. Starbucks users can pay with Apple Pay or a pre-loaded Starbucks card Taco Bell users have to use a gift card or may upload credit card information directly into the app. According to a release, Subway is the first restaurant chain to offer Apple Pay, Android Pay, and (soon) PayPal as payment options on its app - additionally, users may upload individual credit cards to be saved on the app. “It’s all about convenience.Following in the footsteps of popular chains like Taco Bell and Starbucks, this morning Subway announced the launch of a new order- and pay-ahead mobile app and website. “Mobile devices are attached at the hip to pretty much all our customers these days,” Carman Wenkoff, Subway’s chief information and digital officer, told Bloomberg. Less and less do customers want to fumble for a wallet when they already have a phone in their hand that is capable of making payments, if only businesses would accept them. The company thinks the biggest difference will be made by the smartphone app with its mobile order-ahead capability. And GrubHub, Postmates or DoorDash delivery may be on the way as Subway tests third-party delivery services on a small scale. The mobile app, introduced last month, now lets diners customize their sandwiches ahead of time in 26,000 of the chain’s 27,000 stores. The plan is to introduce three kiosks at every restaurant location. It announced earlier in 2017 that it would be closing hundreds of locations and is now testing new restaurant tech, including touchscreen self-ordering kiosks, a new mobile pay app, dedicated pickup areas for mobile orders, digital menu boards and, yes, in-store WiFi. sales drop 1.7 percent last year to $11.3 billion. Sleek layouts and locally sourced ingredients have lured many luncheoners to competitors like Chipotle and Five Guys, mom and pop stores or the prepared food section of the nearest grocery store.Ĭan integrating restaurant technology save Subway from its three-year sales slump? The company is game to give it a try. Diners want to opt into mobile order-ahead on their devices, earn customer loyalty points for doing so and browse WiFi in the store while they eat fresh.Īnd Subway’s QSR competitors have been delivering that, with traditional fast food chains upgrading their equipment, embracing more natural ingredients and integrating smart technology. Subway has learned the hard way that “eating fresh” just isn’t enough anymore.
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